Post by account_disabled on Feb 28, 2024 7:07:03 GMT
Today search engines and in particular Google ask us for long form content , i.e. long , in-depth content full of arguments, but above all specifically designed to meet the needs of users, according to the principles of content marketing . So let's see what a long form content is , i.e. content designed to position itself on Google for a large number of keywords. Long form content: what it is and what are its characteristics A long form content for is, as the name suggests, a content 1,800-2,000 words long, even if the average is 1,500 words. However, its length does not matter so much, but rather the objective it aims to meet: positioning oneself for a good number of keywords, without being confused with a pillar page which instead has the form of a complete guide on a given topic.
The most important aspect to take into consideration, however, is the fact that long contents have a positive impact on the SEO positioning Norway Phone Number of the website and a SerpIQ study studying the trend of 20,000 keywords has shown how the average length of posts in the top ten positions was approximately 2,000 words, reaching in some cases even 2,416 words. Today, in fact, Google satisfies 10% of users' daily information needs on a vast series of topics and for this reason long contents have excellent opportunities to position themselves better, especially if focused on long tail keywords and at the base of a well-established marketing funnel. studied.
However, it is not just the length that matters: a long form content must answer the user's implicit questions and provide valuable information if it is to be positioned well on Google, also thanks to the following results: gets a good number of incoming links; it is shared more on social media and in particular +68% on Twitter and +22% on Facebook; it is appreciated by the RankBrain algorithm , which allows Google to read the content; influences other metrics used by Google to give value to pages such as CTR and time spent on it. As you can see, these are factors that influence the positioning of long content on Google even indirectly, but let's now see how to write a long form without making mistakes.
The most important aspect to take into consideration, however, is the fact that long contents have a positive impact on the SEO positioning Norway Phone Number of the website and a SerpIQ study studying the trend of 20,000 keywords has shown how the average length of posts in the top ten positions was approximately 2,000 words, reaching in some cases even 2,416 words. Today, in fact, Google satisfies 10% of users' daily information needs on a vast series of topics and for this reason long contents have excellent opportunities to position themselves better, especially if focused on long tail keywords and at the base of a well-established marketing funnel. studied.
However, it is not just the length that matters: a long form content must answer the user's implicit questions and provide valuable information if it is to be positioned well on Google, also thanks to the following results: gets a good number of incoming links; it is shared more on social media and in particular +68% on Twitter and +22% on Facebook; it is appreciated by the RankBrain algorithm , which allows Google to read the content; influences other metrics used by Google to give value to pages such as CTR and time spent on it. As you can see, these are factors that influence the positioning of long content on Google even indirectly, but let's now see how to write a long form without making mistakes.